NewRuleFX.com and SMASHProps, are all a part of the New Rule Productions, Inc. family.
SMASHProps is our breakaway effects brand. We are devoted to being the special effects supplier in the industry with the best customer service available. Period.
NewRuleFX encompasses the SMASHProps breakaway line as well a growing line of action props, expendables and a custom build team that’s ready to take on your project.
Our mission is to give the industry a direct and affordable prop supply solution. We also routinely create custom pieces that are specific to our clients specifications.
In addition to providing great products, NewRuleFX will work to educate our users with the proper techniques and methods for employing the products and effects that we carry.
Founded in 1991, the team at New Rule Productions has directed and produced everything from independent films, regional broadcast television to multiple season national network television series.
Our special effects division, NewRuleFX was born from a passion to create relatable, affordable and exciting props and effects for our own productions and our colleagues. Since 2009, NewRuleFX has been growing and expanding to provide a wide range of services in support of the entertainment industry. Shop our online web store wherever, whenever. We utilize a state of the art merchant system and process all credit card transactions securely and in full PCI compliance.